Wednesday 13th November 2019
Bestway launches NEW premium Roast and Ground Coffee into the best-one Inspired range
The best-one and best-one Inspired own label ranges have once again benefited from innovation and development with the launch of new premium Roast & Ground coffee variants and a finely ground instant coffee. The five new coffee products are available to best-one Symbol Group retailers, Xtra Local Club and Bestway Wholesale customers alongside the best-one Instant Coffee Granules already in the range.
With the packaged hot beverage category total basket spend per store worth over £54,000 annually1, there’s as much opportunity for retailers to get this category right in store as there is for the coffee-to-go category. Offering a premium range of Roast & Ground coffee will help convenience stores become a destination for the hot beverage category and the new products are priced competitively against the multiples.
The innovative new products launched into the range are:
- Premium best-one Inspired Colombian Roast & Ground Coffee – 100% Arabica Single Origin
- Premium best-one Inspired Guatemalan Roast & Ground Coffee – 100% Arabica Single Origin
- best-one Rich Roast Fresh Ground Coffee
- best-one French Style Fresh Ground Coffee
- Barista Premium Instant Coffee Americano Finely Ground Coffee.
When stocked in full, the range caters for a variety of taste profiles with coffee in strengths 3 (medium), 4 (medium / strong) and 5 (strong). All five products are also 100% Rainforest Alliance Certified.
The Roast & Ground filter coffee variants are packaged in premium valve-packed bags for freshness, whilst the instant coffee comes in a recyclable tin similar to other, branded coffees already on the market. The packaging is shelf-ready for added convenience to the retailer and the products come in a case size of six, to prevent waste and help retailers manage stock.
In keeping with all products in the best-one range, the best-one filter coffee is price marked. The RRP is a highly competitive £2.29 per 227g pack, whilst the Instant Coffee is £2.49 for 100g. The packaging is also bright and eye catching, to capture the consumers attention and the coffee is compatible with all ground coffee machines.
The premium best-one Inspired products are made with the finest coffee from Colombia and Guatemala, two of the best coffee regions in the world and are priced at £2.99 for a 227g bag.
Kenton Burchell, Trading Director at Bestway Wholesale comments: “These products have been in development for over a year, so this is a very exciting launch for us. Our Category Manager for Own Label, Altaf Khan, has sourced the finest products and benchmarked them against leading brands and other own label products in the market.
“Our best-one own label range provides retailers with a minimum of 30% POR and improves the value proposition for consumers across a convenience store. With hundreds of products in the range and more launching in the coming weeks, the best-one and best-one Inspired ranges are the perfect products to provide consistent quality for value prices across the independent store.”
1HIM MCA Ltd 2019 Annual category value.